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Hypnos magazine6/2/2023 ![]() ![]() ![]() With commitments to achieving Net Zero, building progressive social practices and a focus on utilising natural and traceable materials, derived from regenerative farming practices, it really is an exciting time.” “I’m looking forward to helping the business go beyond reducing its carbon footprint and neutralising our impact on the planet, to actively helping to regenerate it. Gary comments: “Hypnos was the first carbon-neutral bedmaker in the world, and has been carbon neutral for over a decade, so I’m excited to be joining a team that is such a pioneer of sustainable sleep innovation. By working with these partners – which include Red Tractor, The Woolkeepers, the Better Cotton Initiative, CottonConnect and the Global Recycled Standard – they aim to fortify Hypnos’ commitment to being at the forefront of responsible sourcing and bedmaking. Richard and Gary will continue to create a resilient and ethical supply chain, by closely collaborating with Hypnos’ certification partners to source traceable materials. They will work together to further accelerate transparency, integrity and responsible innovation, as the brand aims to go beyond carbon neutrality and ensure that the wellbeing of both consumers and the planet remains at the centre of the business. Gary, who has 20 years of experience in the bed industry, will work alongside Hypnos’ sustainable development director, Richard Naylor, to drive the brand forward in its sustainability journey. Listen to ‘Hypnos’ below and let yourself be bewitched by this peak time jewel.Bed manufacturer Hypnos is continuing to invest in its sustainability team with the appointment of Gary Mitchell (pictured) to the newly created post of sustainable development manager. ![]() It’s another work with the blood of HI-LO, designed to make you dance and party with an open soul. The track emanates an extremely rhythmic and content-packed heartbeat, tribal-infused techno ready to blow up the dancefloor. The build of the song is delicately juxtaposed, resulting in an absolutely beautiful drop. The bass is groovy and catchy, kidnapping you to the dancefloor. The hi-hats are rich, making you almost taste metal. Instead of the typical drier techno beat, HI-LO delivers a dynamic and inflated percussion, in a perfect dichotomy between industrial and organic. The beat has a punctuated and choppy rhythm yet full of groove. Anticipation builds up to the release date but this sneak peek given by the title track makes it clear that ‘Hypnos’ fits the Drumcode concept like a glove without losing HI-LO’s demarcated personality. In a grand debut, Drumcode delivers a hypnotic two-tracker work from HI-LO that promises to crater the scene wide. Drumcode’s releases had been gaining prominence on Heldens’ Heldeep Radio, letting it be guessed that Adam Beyer’s radar would soon catch on. Together they produced ‘ Saw of Olympus‘, ‘ Balearic Mornings‘ and ‘ Existencia‘ which, along with ‘ HADES‘ and ‘ Check‘ were released via Filth on Acid.Īdam Beyer has made his Drumcode label one of techno’s most prodigious nests and couldn’t help but welcome the undoubted talent of HI-LO. More recently, the techno realm saw one of the most unlikely but powerful pairings of the year happen when HI-LO teamed up with Reinier Zonneveld. Navigating Greek mythology, he has already presented true relics like ‘ Poseidon‘ on his Heldeep Records, ‘ Zeus‘ on mau5trap, ‘ Kronos‘ and ‘ Athena‘ on Octopus Records. Unravelling a darker and deeper sound, somewhere in the realm of super bass, HI-LO delivers elegant, foregrounded, and consistent techno. In recent years, he has been maturing his darker side with his HI-LO moniker. However, living in the shadow of his stardom doesn’t seem to suit the personality of the Dutch producer. To make a long story short, he arrived and knocked it out of the park. Oliver Heldens is an electronic music phenomenon, something that is indisputable. ‘ Hypnos‘ will be out on November 5 via Drumcode but the title track is already available for streaming. HI-LO, the underground alter-ego of Oliver Heldens debuts on Adam Beyer‘s Drumcode with a powerful two-tracker.
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